If you are a guest on Conversations Live with Vicki St. Clair, chances are Vicki, based on the quality of your merit, personally selected you. As Vicki sees it, her audience deserves the best interview experience possible. Instead of just skimming a guest’s promotional media sheet, Vicki is careful to gather, read, and view as much information about the person before cracking the microphone.
In short, Vicki sweats the details.
“I only share content on the show that I believe has merit on some level,” she said, adding, “I don’t review books or movies per se as good or bad. So if I feature it on the show, listeners have come to trust that I believe it’s worthy of mentioning.”
Vicki’s thoroughness with guests and creativity with the format of her weekly program has paid off. This year marked nearly 11 years of Conversations Live with Vicki St. Clair airing live Mondays from 12 p.m. – 1 p.m. on Alternative Talk 1150 KKNW (the show also now repeats Fridays from 6 a.m. – 7 a.m.). This is an amazing accomplishment considering that often many complete radio station formats do not last as long.
Though newer to talk radio, Vicki is a long-time media maven. She is an award-winning writer, producer, and strategic communications consultant. Through media, Vicki connects with readers, viewers, and listeners around the world. Some of her consulting business clientele include the likes of National Geographic, Walt Disney, Amazon, Microsoft, Citigroup, Simon & Schuster, and many others.
Considering the breadth of her media experience, surprisingly Vicki says live radio is her favorite.
“It’s a different energy to be able to do a live show versus recording. It’s a very fun medium. Actually, doing the live show is my favorite hour of the week,” Vicki said.
Many of her listeners would agree, and they often tell her as much. Vicki says listener feedback has shown a liking for the wide range of topics she covers, the diversity and quality of guests, the on-air production value, and the topic-based conversation format she has developed. Woven throughout the program are her intelligent, informed questions.
“Listeners like the questions I ask and that I have a sense of humor,” she said. For their part, guests to the program appreciate her preparation. “Guests constantly tell me that too many hosts across America just work off their media sheet. That they never look deeper into their scope of work, whereas I do.”
Vicki’s thoroughness has its drawbacks, as she admits her time is at a premium these days. She says she works 60 hours per week at her consulting business and that also producing a quality radio show is very challenging. She says it has been hard at times to give the show the attention it deserves. Add one final challenge, that of funding the program, and you have the recipe for one very busy woman.
Outside the studio, Vicki does her best to juggle her many clients and projects.
“My work is ultimately all about people and their stories, whether I’m involved in directing, writing, or producing a corporate, commercial, or editorial assignment. Essentially, I help people connect through shared experiences by presenting different points of view. I occasionally present workshops for creatives and even life coach a select few individuals,” Vicki said.
In her radio effort, Vicki is not completely alone. Her broadcast team includes KKNW’s own Eric Reidar as Producer, David Vandver as Associate Producer, and even two four-legged canine friends Zoe the Boxer and Dylan Thomas the Border Collie. When mentioning Dylan, Vicki says, “He quite frankly keeps me sane.”
When looking toward the future of her program, Vicki says she would like to hit the road with Dylan and tell people’s stories from around the country. For now, though, she just wants her audience to tune in each week.
Learn more about Vicki and her program here: www.ConversationsLive.net