One of the biggest struggles small businesses have is an inability to clearly define their brand and their messaging. They want more clients, and they try to find them by building a new website or through online advertising or other marketing tactics. They expect that these tactics are the magic formula they’ve been looking for. To make these tactics successful, though, you must have the right message for your audience. Brand is everything that defines your business and it must come first. Otherwise your message is muddled and people have no idea if you’re able to solve the problems they need answers to. When you have that clarity, it becomes so much easier for your clients and customers to find you.
On this episode of Digital Connections, Gabriel Shields with Benu Creative joins your host Nancee Johnson as they discuss how to get clear on your messaging and your brand, and ultimately, how to attract the right client to scale your business.
People hire Benu Creative to help develop authentic brands that create loyalty and trust with their audience and people.
As a husband and wife team, owners Gabriel and Kelly Shields understand how a successful business is like a successful marriage — it requires two very different people to discover their shared values in order to make healthy and beneficial decisions so they can better the life of the other person. Benu Creative helps businesses look beyond products and services so they market effectively and establish the perfect marriage between a successful brand and successful people.