Digital Connections

Episode 17: Get to Be Happy in Business

Do you believe that to be truly successful, you have to be happy? In his book The Get to Principle: How to Get Happy, Get Going, and Get to It in Life, author Ted Larkins gives his readers a “mindset makeover” helping them shift from a “have to” mentality to “get to!”
Ted is also a successful business executive, as the former Senior VP of CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, and the current Global Head of Licensing at the Internet start-up, Brainbase. With Ted’s business know-how and his unique view on life, he makes a perfect expert for Digital Connections. Join your host, Nancee Johnson as she and Ted have some excellent adventures discussing the role of happiness in creating the business of your dreams.

Guest Bio
Ted Larkins is an author, speaker, and accomplished business executive. Through his books and keynote talks, he shares the powerful Get To Principle, the ability to say “I Get To” as opposed to “I have to”.

Ted is currently Global Head of Licensing at the Internet start-up, Brainbase, and a guest lecturer for the UCLA Entertainment Studies and Performing Arts program and NYU’s School of Business.

Ted was also a co-developer of a leading entertainment licensing company in Tokyo, representing major movie studios that included Paramount Pictures, Sony Pictures, and 20th Century Fox. His company producing projects that included Jon Bon Jovi, Jack Nicklaus, Mariah Carey, and many other artists. Ted is also the former Senior Vice President of CPLG, one of the world’s leading entertainment, sport and brand licensing agencies.

He wrote the book, “Get To Be Happy: Stories and Secrets On Loving the Sh*t Out Life” in 2017, and his second book, “The Get To Principle” was released in March 2020.

Contact Info:
Ted Larkins

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ted@tedlarkins.com